NIQ Global Intelligence PLC is a leading consumer intelligence provider that operates at the intersection of brands, retailers, and consumers. Specializing in data-driven insights, the company offers a sophisticated ecosystem that integrates proprietary data, advanced artificial intelligence, human expertise, and powerful analytics platforms. Its main activities revolve around collecting, harmonizing, and analyzing vast amounts of shopping behavior data from omnichannel sources, transforming these into actionable intelligence for brand and retail clients. Serving the Americas, EMEA, and APAC regions, NIQ Global Intelligence PLC divides its offerings into two major segments: Intelligence solutions, focused on sales measurement, consumer panel, and eCommerce data; and Activation solutions, which provide customized analytics, predictive models, and research to enhance product innovation, marketing, and supply chain decisions. The business is positioned within the Information Technology sector, particularly in the software application industry, and is recognized for its influence on sectors such as retail, consumer goods, digital media, and supply chain logistics. Founded in 1923, the company has established itself as a critical partner for organizations seeking to understand and respond to rapidly changing consumer preferences worldwide.