Bath & Body Works, Inc. is a specialty retail company focused on personal care and home fragrance products. The business offers an extensive range of proprietary fragrances across categories such as fine fragrance mists, body lotions, body creams, shower gels, hand soaps, sanitizers, and home fragrance items including 3-wick candles and diffusers. Its product assortment is designed around fragrance-driven collections that are refreshed frequently to align with seasons and consumer preferences. Bath & Body Works serves a broad consumer base through a combination of branded stores and digital channels, with a strong focus on the North American market. The company emphasizes product development, merchandising, and in-store experience to differentiate itself within the specialty retail and beauty segments. Founded in 1963 and headquartered in Columbus, Ohio, Bath & Body Works today plays a prominent role in the personal care and home fragrance market, known for its curated scents and gift-oriented product offerings.